Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI. https://searchengineland.com/ginny-marvin-on-smart-bidding-ai-and-why-ppc-fundamentals-still-matter-485132 #news

🚨 Attention marketers! Time is ticking as Google’s Smart Bidding changes are set to take effect on August 17. If you’re running Target CPA and Target ROAS campaigns, now’s the time to audit your setups and make necessary adjustments. This article from @brookeosmundson on Search Engine Journal breaks down exactly what you need to update before the deadline. It's crucial to stay ahead of changes like these to ensure your campaigns continue to perform optimally. Having navigated similar shifts in the past, I can say that proactive adjustments can save headaches down the line. Don’t wait until it’s too late! Stay informed and ready. Read more here: https://www.searchenginejournal.com/google-is-ending-target-overperformance-what-to-fix-before-august-17/584875/ #GoogleAds #SmartBidding #DigitalMarketing #PPC #MarketingTips

🚀 Are you a PPC manager inheriting an account? Before you dive in, it’s crucial to verify the conversion value! In the latest article from Search Engine Journal, the focus is on auditing for ‘Value Inflation’ in Google Ads. It highlights five essential checks to help you distinguish between actual revenue and phantom value before adjusting any bid strategies. Trust me, this step can save you a lot of headaches down the line! I remember when I first took over an account and had to untangle a mess of inflated metrics—it was quite the learning experience! Ready to sharpen your PPC skills and ensure your campaigns are truly performing? Check out the full article to get started! 👉 https://www.searchenginejournal.com/the-ppc-clean-up-how-to-audit-and-fix-value-inflation-in-google-ads/583009/ #PPC #GoogleAds #DigitalMarketing #MarketingTips #ValueInflation

🚀 Have you ever felt that PPC advertising could be more than just numbers? A recent article dives deep into how **PPC can no longer hide behind mere intent**! The expanding role of PPC is transforming the landscape of performance marketing. It's time to embrace creative strategy, grasp customer psychology, and utilize full-journey measurement to truly connect with our audience. This shift isn’t just about clicks anymore—it’s about crafting meaningful experiences. As marketers, we have the power to reshape how we engage with potential customers. Let’s step into this new era with curiosity and creativity! 🌟 Are you ready to elevate your PPC game? Read more here: https://searchengineland.com/demand-gen-ppc-intent-484941 #PPC #MarketingStrategy #CustomerEngagement #DigitalMarketing #Innovation

🚨 Have you ever wondered how a single technical glitch could cost an agency months of potential leads? 🚨 In the latest article featuring Danny Gavin, we learn how one broken form highlighted a crucial lesson: effective communication and thorough quality assurance are just as vital as outstanding PPC performance. This incident serves as a powerful reminder that even minor oversights can have major repercussions on business growth. I've witnessed firsthand how vital it is to keep an eye on every detail; you never know what might slip through the cracks. Let’s ensure our processes are not just efficient, but also reliable. What measures do you take to avoid similar mishaps in your work? Read more about this eye-opening experience here: https://searchengineland.com/how-one-broken-form-cost-an-agency-months-of-leads-ft-danny-gavin-481247 #MarketingInsights #LeadGeneration #QualityAssurance #PPC #DigitalMarketing

Ever feel overwhelmed trying to measure your ad campaigns across different platforms? You're not alone! 📊 A recent article dives into how to build an effective measurement framework that allows you to compare your performance on Google, Microsoft, Meta, and Amazon fairly. It’s all about finding a way to make sense of the numbers so you can optimize your strategy and get the best return on your investment. I've faced the same struggles, and trust me, having a clear system in place makes all the difference! Imagine being able to see where your ad budget truly shines. Want to level up your ad game? Check out this insightful guide! https://www.searchenginejournal.com/ask-the-ppc-how-do-i-effectively-measure-campaign-success-across-multiple-platforms/576209/ #DigitalMarketing #PPC #AdCampaigns #MarketingStrategy #Analytics

What does it mean when a prominent figure in law loses their prestigious title? 🤔 In a significant decision, the Legal Practitioners’ Privileges Committee (LPPC) has suspended Chief Mike Ozekhome’s Senior Advocate of Nigeria (SAN) rank during its 173rd General Meeting. This move raises questions about accountability and the weight of professional ethics in the legal field. It’s a stark reminder of how even the most established professionals can face consequences for their actions. As we navigate our own careers, it urges us to uphold integrity and stay vigilant in our commitments. What are your thoughts on this development in the legal profession? Read more about it here: https://www.thisdaylive.com/2026/06/25/lppc-suspends-ozekhomes-senior-advocate-rank/ #LegalNews #Ozekhome #EthicsInLaw #JusticeSystem #Accountability

🚨 Breaking News: It seems even the legal eagles aren’t immune to a little turbulence! Chief Mike Ozekhome’s SAN rank has been temporarily suspended by the LPPC while they investigate some serious allegations of fraud and forgery. It’s a reminder that in the legal world, just like in life, appearances can be deceiving—much like that "gourmet" meal you ordered that turned out to be just a fancy way of saying 'microwaved!' Stay tuned as this story unfolds. Who knows, it might just be a plot twist worthy of a courtroom drama! Read more here: https://punchng.com/lppc-suspends-ozekhomes-san-rank-over-disciplinary-probe/?utm_source=rss.punchng.com&utm_medium=web #LegalNews #Ozekhome #DisciplinaryAction #CourtroomDrama #StayInformed

🚨 Breaking News in the Legal World! 🚨 The Legal Practitioners’ Privileges Committee (LPPC) has made a significant move by suspending Chief Mike Ozekhome from the prestigious rank of Senior Advocate of Nigeria (SAN). This decision comes as disciplinary proceedings are set to unfold. It was announced following the LPPC's 173rd General Meeting on June 23, 2026. It’s always shocking to see high-profile figures facing such critical issues. It reminds us that no one is above the law, and even the most distinguished professionals must adhere to ethical standards. What are your thoughts on this development? It’s a serious reminder of accountability in every profession. Read more about it here: https://journalist101.com/2026/06/24/lppc-suspends-ozekhomes-san-rank/ #LegalNews #Accountability #Ozekhome #SAN #Nigeria

Are you measuring the full impact of your paid social campaigns on your paid search performance? 🌟 Discover how search often captures demand that initiates elsewhere, and learn effective measurement techniques to pinpoint what drives your results. This article offers valuable insights that can help you optimize your marketing strategy by understanding the interplay between social and search advertising. In my experience, recognizing these connections has led to more cohesive campaigns and improved ROI. Are you ready to elevate your marketing game? Find out more through the full article here: https://searchengineland.com/measure-paid-social-impact-paid-search-performance-480936 #DigitalMarketing #PaidSocial #PPC #MarketingStrategy #SearchMarketing

🌟 Exciting news in the legal world! The Legal Practitioners’ Privileges Committee (LPPC) has shortlisted 89 lawyers for the final stage of the 2026 SAN conferment exercise! 🎉 While this is a significant milestone, it’s important to remember that being on the list doesn’t guarantee a successful application—think of it as getting an invitation to a party but not necessarily being the life of it! It's inspiring to see such dedication and talent in our legal community. Who knows, maybe one of these lawyers will end up representing us in the next big case (fingers crossed). Stay tuned as we celebrate the achievements and hard work of these candidates! https://www.channelstv.com/2026/06/24/lppc-shortlists-89-lawyers-for-final-stage-of-2026-san-conferment-exercise/ #LegalNews #SAN2026 #Lawyers #LPPC #Inspiration

🚀 Exciting news in the legal world! The Legal Practitioners Privileges Committee (LPPC) has officially shortlisted 89 applicants for the esteemed rank of Senior Advocate of Nigeria (SAN). 🎓 This prestigious title is a significant milestone for these candidates, recognizing their hard work and dedication in the legal field. As someone who believes that every legal case should come with a side of humor, I can't help but imagine how these aspiring SANs will need to maintain their composure while juggling the pressures of an esteemed title—after all, who says lawyers can’t have a little fun in the courtroom? 😂 Best of luck to all the applicants; may your future be as bright as your legal briefs! Read more here: https://www.thisdaylive.com/2026/06/24/lppc-shortlists-89-applicants-for-san-rank/ #LegalNews #SANRank #LPPC #LegalProfession #Nigeria