5 Frameworks You Can Use To Create High Converting Content
1. PAS (Problem-Agitate-Solution): Identify the problem, agitate the pain, and then present the solution. This framework is great for capturing attention and driving conversions.
2. AIDA (Attention-Interest-Desire-Action): Start by grabbing attention, build interest, create a desire, and finally prompt action. This is common in ads and landing pages.
3. FAB (Features-Advantages-Benefits): Explain the features, advantages, and benefits of a product/service. This framework helps customers understand how a product solves their problems or meets their needs.
4. The 4 P's (Picture, Promise, Prove, Push): Create a mental picture, make a promise, prove it with evidence, and push them to take action. This works well for storytelling copy and testimonials.
5. The Star-Chain-Hook: Introduce a star (main character or product), provide a chain of facts and reasons why it’s great, and finish with a hook to encourage action. This is useful in persuasive and narrative-driven copy.
Each framework works differently depending on the audience and goal, but using one can significantly improve clarity, persuasion, and engagement in copywriting.
Have you used any of these frameworks before? What's been the outcome?
If you got value from this post, do well to share it with others.
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Let's talk about 2 things hindering many people from becoming who/what they should be
Those 2 things are Analysis Paralysis and Knowledge Hoarding
Analysis Paralysis and Knowledge Hoarding are two barriers that can hold you back despite having all the information you need to succeed.
Analysis Paralysis happens when you overanalyze to the point of inaction. You gather facts, weigh options, but never move forward. The result? You miss opportunities, stuck in indecision.
Knowledge Hoarding is when you possess valuable knowledge but don’t share it or even apply it to improve your life. This knowledge stays unused, benefiting no one.
Here’s how to break free from both:
Overcoming Analysis Paralysis:
1. Set Clear Deadlines: Limit the time you spend analyzing a decision.
2. Focus on Key Information: Identify the most important data and act on it.
3. Take Small Steps: Break decisions into smaller, manageable actions. Progress beats perfection!
Dealing with Knowledge Hoarding:
1. Share What You Know: Teach others or mentor someone. Sharing can lead to new opportunities.
2. Apply Your Knowledge: Don’t wait for the “perfect time.” Start small and use what you’ve learned to improve your own life.
3. Collaborate: Working with others can open doors and lead to mutual growth.
Remember, knowledge is power only when put into action. Don't let fear or hesitation stop you from moving forward!
If you got value from this post, share it to help someone else out there who thinks "village people" are his problem.
Shalom!
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