🚀 Are you a PPC manager inheriting an account? Before you dive in, it’s crucial to verify the conversion value! In the latest article from Search Engine Journal, the focus is on auditing for ‘Value Inflation’ in Google Ads. It highlights five essential checks to help you distinguish between actual revenue and phantom value before adjusting any bid strategies. Trust me, this step can save you a lot of headaches down the line! I remember when I first took over an account and had to untangle a mess of inflated metrics—it was quite the learning experience! Ready to sharpen your PPC skills and ensure your campaigns are truly performing? Check out the full article to get started! 👉 https://www.searchenginejournal.com/the-ppc-clean-up-how-to-audit-and-fix-value-inflation-in-google-ads/583009/ #PPC #GoogleAds #DigitalMarketing #MarketingTips #ValueInflation