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Steve Bartlett wrote:
In 2017, I started a podcast in my bedroom that nobody listened to - that decision became the most consequential I've ever made. Here's my non-AI-slop advice for every creator...
1️⃣ The first thing...
It's so cliché that it almost makes me want to cringe typing this, but honestly - the precursor to doing anything at a high level is creating what I call "the conditions to out-persist"
And the most critical condition to out-persist at something is enjoying the thing
If you're not going to love it for 10 years, without the need for commercial incentive, there's a significant possibility you're not going to hang in there long enough to FAIL - LEARN - IMPROVE - GROW
*Look at the graph below for a window into how long I podcasted before people showed up - for context In the last 90 days our growth trajectory has increased significantly - we added more new subscribers in the last 90 days (2 million±) than we had in the first 900 days!*
Therefore, the first question one has to be: "Do I love this enough to give it a decade of my life?"
Once you're an adult, you only get about 6 or 7 decades.
Is this mission worth one of those precious decades?
If so, all you need is time. If you don't, stop wasting it.
2️⃣ The second thing...
TEAM, TEAM, TEAM
Nothing will sway your outcomes more than WHO you choose to align with
In business and in life:
The best decisions you make will be people
The worst decisions you make will be people
Steve Jobs once said the product he was most proud of making was "THE TEAM" and I feel the same way
I now have 100+ people behind me at FLIGHTSTORY who are truly the champions league of this industry - bound by obsession, detail orientation, and unapologetically hard-working to the point that you'd probably call us all toxic and we'd probably take that as a compliment 🤷🏽♂️
3️⃣ The last thing...
Don't take it all so seriously...
As a creator, you exist in a constant storm of feedback - praise, criticism, advice, attacks, all of it coming at you 24/7
This sounds weird, but one of the most clarifying thoughts that's helped me deal with the feedback is realising that I'm going to die someday, and that day is relatively soon
There's something about understanding that this is just a moment in time - accepting the paradox that your impact has very real consequences now, but at the same time, in the grand scheme of the grand scheme, you're going to be nothing more than a memory in a few loved ones minds - that liberates you from worry and enables you to do YOU with all of your heart
Thank you for enabling me & 100+ of my team here in the UK to have a job we love just by tuning in and supporting us. Today we're celebrating our community hitting 13,000,000 subscribers on Youtube!
P.S... if you're starting out, please just compare yourself today, to yourself yesterday! Thank god I didn't compare myself to the best in the industry back in 2017... If I had, I probably would never have started.Steve Bartlett wrote: In 2017, I started a podcast in my bedroom that nobody listened to - that decision became the most consequential I've ever made. Here's my non-AI-slop advice for every creator... 1️⃣ The first thing... It's so cliché that it almost makes me want to cringe typing this, but honestly - the precursor to doing anything at a high level is creating what I call "the conditions to out-persist" 🐢 And the most critical condition to out-persist at something is enjoying the thing If you're not going to love it for 10 years, without the need for commercial incentive, there's a significant possibility you're not going to hang in there long enough to FAIL - LEARN - IMPROVE - GROW *Look at the graph below for a window into how long I podcasted before people showed up - for context In the last 90 days our growth trajectory has increased significantly - we added more new subscribers in the last 90 days (2 million±) than we had in the first 900 days!* Therefore, the first question one has to be: "Do I love this enough to give it a decade of my life?" Once you're an adult, you only get about 6 or 7 decades. Is this mission worth one of those precious decades? If so, all you need is time. If you don't, stop wasting it. 2️⃣ The second thing... TEAM, TEAM, TEAM Nothing will sway your outcomes more than WHO you choose to align with In business and in life: The best decisions you make will be people The worst decisions you make will be people Steve Jobs once said the product he was most proud of making was "THE TEAM" and I feel the same way I now have 100+ people behind me at FLIGHTSTORY who are truly the champions league of this industry - bound by obsession, detail orientation, and unapologetically hard-working to the point that you'd probably call us all toxic and we'd probably take that as a compliment 🤷🏽♂️ 3️⃣ The last thing... Don't take it all so seriously... As a creator, you exist in a constant storm of feedback - praise, criticism, advice, attacks, all of it coming at you 24/7 This sounds weird, but one of the most clarifying thoughts that's helped me deal with the feedback is realising that I'm going to die someday, and that day is relatively soon There's something about understanding that this is just a moment in time - accepting the paradox that your impact has very real consequences now, but at the same time, in the grand scheme of the grand scheme, you're going to be nothing more than a memory in a few loved ones minds - that liberates you from worry and enables you to do YOU with all of your heart Thank you for enabling me & 100+ of my team here in the UK to have a job we love just by tuning in and supporting us. Today we're celebrating our community hitting 13,000,000 subscribers on Youtube! ❤️ P.S... if you're starting out, please just compare yourself today, to yourself yesterday! Thank god I didn't compare myself to the best in the industry back in 2017... If I had, I probably would never have started.
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When I was a little boy, I was always traumatized by the sight of onions in my food.
If my mum was not looking, I would start with an onions-cleansing ritual before dealing with the food.
Now I'm older, I wonder what the world would be like without it.
Do you know that the reason onions has its shape is because it makes the world go round?
Onions is life. Onions was created before sliced bread.
A life without onions is a life of oblivion.
...well, there you have it - my one minute of idleness.
I pray this would be the last you catch me in this state.
PS: What's your own story? What traumatized you when you were much younger that you are now a crusader of?When I was a little boy, I was always traumatized by the sight of onions in my food. If my mum was not looking, I would start with an onions-cleansing ritual before dealing with the food. Now I'm older, I wonder what the world would be like without it. Do you know that the reason onions has its shape is because it makes the world go round? Onions is life. Onions was created before sliced bread. A life without onions is a life of oblivion. ...well, there you have it - my one minute of idleness. I pray this would be the last you catch me in this state. PS: What's your own story? What traumatized you when you were much younger that you are now a crusader of?0 Comments 0 Shares 32 Views -
She walked onto Shark Tank nine months pregnant and nearly broke.
Five years later, PepsiCo bought her company for $1.95 billion.
Meet Allison Ellsworth, the woman who turned a gut health problem into a global soda revolution.
Back then, Allison was working in oil and gas.
Constant travel. Terrible diet. Her gut was in chaos.
So she started taking shots of apple cider vinegar every morning.
It worked — but it tasted awful.
Everyone around her said:
“Stick to your stable job.”
“The market’s too crowded.”
“You’re pregnant — this is a terrible time to start anything.”
She didn’t listen.
Because Allison knew one thing others didn’t:
If she could make apple cider vinegar taste good, everyone else would want it too.
So she got to work — in her kitchen.
Mixing vinegar, fruit juice, and sparkling water.
Her husband, Stephen, rigged up a carbonation line in their Dallas townhouse.
They bottled it and called it Mother Beverage.
In 2016, three months pregnant, she quit her job to sell it at farmers markets.
They almost went broke.
No air conditioning in their car or facility.
Texas heat. Side jobs. Sweat and faith.
But they sold out every single week.
Then — a miracle.
A Whole Foods buyer stumbled upon their stand.
“I don’t do this often,” she said. “But you belong in Whole Foods.”
That one moment flipped the script.
Fast forward to 2018 — Allison auditions for Shark Tank.
Six months of interviews, paperwork, and secrecy.
She films the episode nine months pregnant, gives birth ten days later,
and lands a deal with Rohan Oza: $400,000 for 25%.
Then came the harshest — and best — feedback ever:
“Your branding is ****.”
Instead of folding, Allison rebuilt.
New look. New name. New mission.
Mother Beverage became Poppi — “a new kind of soda for the next generation.”
They relaunched in March 2020 — in the middle of COVID and an aluminum shortage.
Most startups would’ve died there.
Allison hit record. Posted her story on TikTok.
Woke up to $100,000 in Amazon sales overnight.
That video has over 90 million views.
Poppi now has more than 2 billion TikTok views, a Super Bowl ad, and $500 million in annual revenue.
In May 2025, PepsiCo acquired Poppi for $1.95 billion.
All because one woman refused to believe that “healthy” had to taste bad —
or that bad timing meant failure.
She turned a kitchen experiment into an empire.
She proved that criticism can be the start of something legendary.
So ask yourself:
What “crazy” idea are you sitting on?
What “bad timing” are you hiding behind?
Allison built Poppi pregnant, broke, and doubted by everyone.
No funding. No background in beverages. Just conviction.
Sometimes, your worst timing is actually your best opportunity.
Sometimes, your lack of experience is your unfair advantage.
Find your kitchen. Mix your ingredients.
Make your own version of Poppi.
Because the next billion-dollar brand might just be sitting on your counter —
waiting for you to believe it’s possible.She walked onto Shark Tank nine months pregnant and nearly broke. Five years later, PepsiCo bought her company for $1.95 billion. Meet Allison Ellsworth, the woman who turned a gut health problem into a global soda revolution. Back then, Allison was working in oil and gas. Constant travel. Terrible diet. Her gut was in chaos. So she started taking shots of apple cider vinegar every morning. It worked — but it tasted awful. Everyone around her said: “Stick to your stable job.” “The market’s too crowded.” “You’re pregnant — this is a terrible time to start anything.” She didn’t listen. Because Allison knew one thing others didn’t: If she could make apple cider vinegar taste good, everyone else would want it too. So she got to work — in her kitchen. Mixing vinegar, fruit juice, and sparkling water. Her husband, Stephen, rigged up a carbonation line in their Dallas townhouse. They bottled it and called it Mother Beverage. In 2016, three months pregnant, she quit her job to sell it at farmers markets. They almost went broke. No air conditioning in their car or facility. Texas heat. Side jobs. Sweat and faith. But they sold out every single week. Then — a miracle. A Whole Foods buyer stumbled upon their stand. “I don’t do this often,” she said. “But you belong in Whole Foods.” That one moment flipped the script. Fast forward to 2018 — Allison auditions for Shark Tank. Six months of interviews, paperwork, and secrecy. She films the episode nine months pregnant, gives birth ten days later, and lands a deal with Rohan Oza: $400,000 for 25%. Then came the harshest — and best — feedback ever: “Your branding is shit.” Instead of folding, Allison rebuilt. New look. New name. New mission. Mother Beverage became Poppi — “a new kind of soda for the next generation.” They relaunched in March 2020 — in the middle of COVID and an aluminum shortage. Most startups would’ve died there. Allison hit record. Posted her story on TikTok. Woke up to $100,000 in Amazon sales overnight. That video has over 90 million views. Poppi now has more than 2 billion TikTok views, a Super Bowl ad, and $500 million in annual revenue. In May 2025, PepsiCo acquired Poppi for $1.95 billion. All because one woman refused to believe that “healthy” had to taste bad — or that bad timing meant failure. She turned a kitchen experiment into an empire. She proved that criticism can be the start of something legendary. So ask yourself: What “crazy” idea are you sitting on? What “bad timing” are you hiding behind? Allison built Poppi pregnant, broke, and doubted by everyone. No funding. No background in beverages. Just conviction. Sometimes, your worst timing is actually your best opportunity. Sometimes, your lack of experience is your unfair advantage. Find your kitchen. Mix your ingredients. Make your own version of Poppi. Because the next billion-dollar brand might just be sitting on your counter — waiting for you to believe it’s possible.
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When Che Guevara was captured in his hiding place, after being betrayed by a shepherd, one of the soldiers asked him surprisingly: How can you betray a man who has spent his whole life defending you, you and your rights? The shepherd replied calmly: His fight against the enemy frightened my sheep!
Many years ago, in Egypt, the Grand Commander Mohamed Karim had led the resistance against Napoleon's total military campaign. When he was captured, the court sentenced him to death. But Napoleon called him and told him: I regret having to kill a man who bravely defended his country. I don't want history to remember me as a hero assassin. I will forgive you if you pay 10,000 gold coins for the losses suffered by my army. Mohamed Karim laughs and replies: I don't have that much money, but the merchants owe me more than 100,000 gold coins. Napoleon gave him a break. Karim went to the market, chained up and surrounded by soldiers guarding him, hoping that those he had sacrificed himself for would help him. But no merchants responded. On the contrary, they accused him of being the cause of the destruction of Alexandria and their crisis. He went back to Napoleon, morally broken. Napoleon then said to him: - I will not kill you because you fought against us, but because you sacrificed your life for a cowardly people, who prefer trade to freedom. Mohamed Rashid Rida summarized this way: "He who fights for an ignorant people is like one who immolates himself by fire to light the way for the blind."
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When Che Guevara was captured in his hiding place, after being betrayed by a shepherd, one of the soldiers asked him surprisingly: How can you betray a man who has spent his whole life defending you, you and your rights? The shepherd replied calmly: His fight against the enemy frightened my sheep!
Many years ago, in Egypt, the Grand Commander Mohamed Karim had led the resistance against Napoleon's total military campaign. When he was captured, the court sentenced him to death. But Napoleon called him and told him: I regret having to kill a man who bravely defended his country. I don't want history to remember me as a hero assassin. I will forgive you if you pay 10,000 gold coins for the losses suffered by my army. Mohamed Karim laughs and replies: I don't have that much money, but the merchants owe me more than 100,000 gold coins. Napoleon gave him a break. Karim went to the market, chained up and surrounded by soldiers guarding him, hoping that those he had sacrificed himself for would help him. But no merchants responded. On the contrary, they accused him of being the cause of the destruction of Alexandria and their crisis. He went back to Napoleon, morally broken. Napoleon then said to him: - I will not kill you because you fought against us, but because you sacrificed your life for a cowardly people, who prefer trade to freedom. Mohamed Rashid Rida summarized this way: "He who fights for an ignorant people is like one who immolates himself by fire to light the way for the blind."When Che Guevara was captured in his hiding place, after being betrayed by a shepherd, one of the soldiers asked him surprisingly: How can you betray a man who has spent his whole life defending you, you and your rights? The shepherd replied calmly: His fight against the enemy frightened my sheep! Many years ago, in Egypt, the Grand Commander Mohamed Karim had led the resistance against Napoleon's total military campaign. When he was captured, the court sentenced him to death. But Napoleon called him and told him: I regret having to kill a man who bravely defended his country. I don't want history to remember me as a hero assassin. I will forgive you if you pay 10,000 gold coins for the losses suffered by my army. Mohamed Karim laughs and replies: I don't have that much money, but the merchants owe me more than 100,000 gold coins. Napoleon gave him a break. Karim went to the market, chained up and surrounded by soldiers guarding him, hoping that those he had sacrificed himself for would help him. But no merchants responded. On the contrary, they accused him of being the cause of the destruction of Alexandria and their crisis. He went back to Napoleon, morally broken. Napoleon then said to him: - I will not kill you because you fought against us, but because you sacrificed your life for a cowardly people, who prefer trade to freedom. Mohamed Rashid Rida summarized this way: "He who fights for an ignorant people is like one who immolates himself by fire to light the way for the blind."
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[JUST IN]: PRICE OF RICE REDUCE DRASTICALLY…
https://www.naijablog.net/2025/10/just-in-price-of-rice-reduce-drastically.html[JUST IN]: PRICE OF RICE REDUCE DRASTICALLY… https://www.naijablog.net/2025/10/just-in-price-of-rice-reduce-drastically.html0 Comments 0 Shares 208 Views -
Enugu, something exciting just dropped!
Welcome to Enugu Events Today — your one-stop hub for discovering everything happening around the city.
From concerts and conferences to church events, tech meetups, and nightlife — we’ll bring them all to your feed.
Want your event listed?
Send us your flyer and details — we’ll promote it and help you sell tickets directly through YuSocial Marketplace.
Follow us now and never miss a thing happening in Enugu again!
#EnuguEventsToday #HappeningInEnugu #EnuguLife #YuSocialEventsEnugu, something exciting just dropped! Welcome to Enugu Events Today — your one-stop hub for discovering everything happening around the city. 🥳 From concerts and conferences to church events, tech meetups, and nightlife — we’ll bring them all to your feed. 🎟️ Want your event listed? Send us your flyer and details — we’ll promote it and help you sell tickets directly through YuSocial Marketplace. Follow us now and never miss a thing happening in Enugu again! #EnuguEventsToday #HappeningInEnugu #EnuguLife #YuSocialEvents0 Comments 0 Shares 460 Views
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