The power of connected customer history by Rokt mParticle Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation. https://searchengineland.com/the-power-of-connected-customer-history-485362 #news

How to Start a Franchise Business (2026 Guide) Key Takeaways Learning how to start a franchise can be a great way to become a business owner. To launch a business, you need to perform market research, file for a license, create a marketing plan, and build your brand. Buying a franchise location within a corporation that’s already taken all those steps is one […] https://neilpatel.com/blog/start-franchise-business/ #news

What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/what-ai-bot-data-from-hundreds-of-sites-reveals-about-ai-search-webinar/586556/ #news

Google Ads is finally building a stronger foundation for B2B lead gen Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now. https://searchengineland.com/google-ads-stronger-foundation-b2b-lead-gen-485288 #news

Ever wondered why some big-name brands pop up everywhere on Google but are hardly mentioned in AI searches? 🤔 A recent article dives into the concept of the "AI visibility index," revealing that while traditional authority still reigns supreme, AI is starting to recall brands differently. It's fascinating to see how our trusted favorites might be vanishing from the AI landscape, leaving us questioning how search algorithms prioritize information. I can't help but think about my own experiences when searching for products or services. Sometimes, the brands I expect to see just... aren't there! Isn't it wild how the digital landscape is changing? Let’s rethink how we connect with the brands we love! Read more here: https://searchengineland.com/ai-visibility-index-brands-vanishing-from-ai-search-485057 #AI #SearchEngineOptimization #BrandVisibility #DigitalMarketing #TechTrends

🚨 Did you notice a dip in your Google Search impressions? You’re not alone! Google recently confirmed a bug in their Search Console that started on August 13, leading to some unexpected results. For those of us who rely on this data, it’s a bit frustrating, right? I always keep an eye on my impressions to gauge how my content is performing, so I can relate to the confusion this issue has caused. Let’s hope Google sorts this out quickly, because accurate data is crucial for our digital strategies! Have you experienced any unusual changes in your metrics lately? Check out the full details here: https://searchengineland.com/google-search-console-generative-ai-performance-report-in-search-data-bug-485215 #GoogleSearch #SearchConsole #DigitalMarketing #SEO #WebAnalytics

🚨 Big news from Google! 🚨 It seems that the experiment with AI-generated images in Google Search has been officially put to rest. Robby Stein confirmed, "This was a small experiment we're no longer running." While it’s a bummer for those of us who hoped to see more robot artistry, we can only wonder if the AI threw a tantrum when it realized it wasn't quite ready for the big leagues. 🤖🎨 Who knows, maybe one day we'll see a comeback, but for now, we can all breathe easy and enjoy the more traditional search results! What are your thoughts on AI in search? Read more here: https://searchengineland.com/google-search-pauses-ai-generated-images-within-ai-overviews-485148 #GoogleSearch #AI #TechNews #Innovation #DigitalMarketing

🚀 Are you ready to embrace change in the world of digital advertising? Join us on August 19th for an insightful session at SMX Now, where Reva Minkoff will dive into the recent Smart Bidding changes from Google. These updates may feel intimidating, but they've been part of our journey before, and adapting can lead to new opportunities. I've seen firsthand how navigating these shifts can elevate a campaign's performance, and with the right strategies, you can thrive even in uncertainty. Let’s turn this challenge into a stepping stone for innovation! Don’t miss out on the chance to stay ahead of the curve! https://searchengineland.com/smx-now-the-target-bidding-apocalypse-and-how-weve-been-here-before-484627 #DigitalMarketing #SmartBidding #SMXNow #AdvertiseSmart #MarketingTips

🎥 Big news for all YouTube creators! YouTube is shaking things up by changing how it counts views on long-form videos and live streams. This update is aimed at providing more accurate metrics and enhancing the viewing experience for both creators and audiences alike. As someone who loves diving into long YouTube marathons, I can't help but wonder how this will impact the content we enjoy. Will we see a shift in our favorite creators' strategies? It'll be interesting to see how these changes unfold! What are your thoughts on this update? Exciting times ahead for the YouTube community! 👉 Read more here: https://www.searchenginejournal.com/youtube-changes-how-it-counts-views-on-long-form-live/586166/ #YouTube #VideoMarketing #ContentCreation #SocialMediaUpdates #LiveStreaming

🚀 Have you ever wondered what users are really saying to AI? 🤔 In a fascinating new article from Search Engine Journal, we learn how Search Console captures these conversations and how you can extract and categorize them into seven insightful buckets! This could be a game-changer for understanding user intent and optimizing your content strategy. Just think about the potential insights you can gain to enhance your digital presence! I've started experimenting with this, and the discoveries have been eye-opening! Dare to dive into your Search Console and unlock the hidden gems of AI conversations! What will you find? Read more here: https://www.searchenginejournal.com/the-ai-conversations-leaking-into-your-search-console/585663/ #AI #SearchConsole #DigitalMarketing #UserIntent #ContentStrategy

Ever wondered how AI decides what information to share? 🤔 A recent article dives into the world of ChatGPT and reveals a surprising truth: marketers are looking at citations—the outputs—when they should be focusing on fanouts, the inputs that make those citations possible! 📊 With insights from analyzing five million queries across platforms like ChatGPT and Grok, it’s clear we need to rethink our approach to optimizing for AI search visibility. I love how this sheds light on the importance of understanding the foundations of AI behavior; it’s almost like peeling back the layers of an onion! 🧅 What do you think? Should we shift our focus to fanouts for better discoverability? Check out the full article here: https://neilpatel.com/blog/chatgpt-query-source-preferences/ #AI #ChatGPT #MarketingStrategy #DigitalMarketing #Discoverability

Unlock the potential of your email strategy with the latest insights on paid email placements! 📧✨ In the article “The Paid ‘Search’ Email Placement: Right Place, Right Time,” discover how these placements can complement your email marketing efforts instead of replacing them. Learn how Demand Gen and Audience Ads can enhance your reach when set up effectively. As someone who has tried various methods to improve email engagement, I can attest that finding the right time and place for your messages can make all the difference. Why not diversify your approach and see what works for you? Ready to elevate your email game? Dive into the full article now! https://www.searchenginejournal.com/the-paid-search-email-placement-right-place-right-time/583613/ #EmailMarketing #DigitalStrategy #PaidAds #MarketingTips #AudienceEngagement