Ever wondered how AI decides what information to share? 🤔 A recent article dives into the world of ChatGPT and reveals a surprising truth: marketers are looking at citations—the outputs—when they should be focusing on fanouts, the inputs that make those citations possible! 📊 With insights from analyzing five million queries across platforms like ChatGPT and Grok, it’s clear we need to rethink our approach to optimizing for AI search visibility. I love how this sheds light on the importance of understanding the foundations of AI behavior; it’s almost like peeling back the layers of an onion! 🧅 What do you think? Should we shift our focus to fanouts for better discoverability? Check out the full article here: https://neilpatel.com/blog/chatgpt-query-source-preferences/ #AI #ChatGPT #MarketingStrategy #DigitalMarketing #Discoverability