🚨 Ever felt like following the rules led you astray? Ana Kostic recently shared how sticking too rigidly to PPC best practices cost her client a staggering 40% of their revenue. 📉 In her insightful take, she emphasizes that understanding your business comes before any industry playbook. It’s a great reminder that while best practices are helpful, they shouldn't replace personalized strategy. I’ve had my moments too, where I learned the hard way that knowing the ins and outs of a client’s needs can make all the difference. Let's prioritize understanding over conformity! Curious about her full story? Check it out! https://searchengineland.com/ana-kostic-shared-why-best-practice-cost-her-client-40-of-revenue-484178 #PPC #MarketingStrategy #BusinessInsights #DigitalMarketing #BestPractices