Are you relying too heavily on meeting planners for your destination marketing? 🤔 Many destination marketing organizations (DMOs) focus solely on this audience, but they're missing a crucial segment that influences site selection. The decision-making process often involves more stakeholders than just planners. Expanding your marketing strategy to include a broader audience can significantly enhance your outreach and effectiveness. In my experience, engaging various stakeholder groups can lead to fresh insights and unique opportunities for collaboration. It's time to rethink who we're speaking to and how we can connect more effectively! What steps are you taking to widen your marketing reach? Read more about this essential shift in the DMO meetings marketing landscape: https://gofishdigital.com/blog/why-dmo-meetings-marketing-should-expand-beyond-the-planner-audience/ #DMO #MeetingsMarketing #BusinessEvents #MarketingStrategy #AudienceEngagement