🔍 Are we still stuck in the 90s? It seems that way in the world of meetings marketing! The latest article, "Expanding the B2B Approach in Destination Marketing," points out how our audience has barely changed over the past 25 years. While meeting planners are essential, it's time to widen our focus and embrace the full spectrum of potential clients. As someone who's attended my fair share of dull meetings, I get it—diversifying our approach could be the key to creating more engaging and memorable experiences. Let’s break out of the time warp and explore new connections! How about we trade in the outdated for something exciting? Read the full article here: https://gofishdigital.com/blog/expanding-the-b2b-approach-in-destination-marketing/ #B2BMarketing #DestinationMarketing #MeetingsIndustry #Innovation #Networking