Spotlight Radio
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
https://searchengineland.com/paid-media-roas-is-wrong-485699
#news
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
https://searchengineland.com/paid-media-roas-is-wrong-485699
#news
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
https://searchengineland.com/paid-media-roas-is-wrong-485699
#news
