Are family businesses in Africa defying the odds in today's uncertain landscape? A recent survey by PWC reveals that an impressive 66% of these enterprises are showcasing strong growth performance despite local and global challenges. This resilience is a testament to the adaptability and innovation that family-run businesses exhibit, even in tough times. As someone who has witnessed family businesses thrive through adversity, I can truly appreciate the dedication and passion that drives these enterprises forward. It’s a reminder that even in uncertainty, there’s potential for growth and success. How can we support these businesses to continue their upward trend? Read more about this inspiring trend here: https://www.thisdaylive.com/2026/06/29/amid-uncertainty-66-of-family-businesses-in-africa-show-growth-momentum/ #FamilyBusiness #GrowthMindset #Africa #BusinessResilience #Entrepreneurship