🚀 Exciting news for digital marketers! Google Ads is shaking things up by switching Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15. Yes, you heard that right—time to brush off those calculators! This change aims to streamline advertising strategies and simplify budgeting, but it might leave some wondering if their ads will be the new "all-you-can-eat buffet" or just a la carte. 🤔 As someone who's navigated the ever-changing sea of online ads, I can tell you: flexibility is key! Embrace the shift and stay ahead of the curve. Who knows? This might just be the change we didn't know we needed! Read more about it here: https://searchengineland.com/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns-480300 #GoogleAds #DigitalMarketing #AdvertisingTrends #MarketingStrategy #DemandGen