🔌 Ever wonder what makes your electric motors hum? It might just be a new magnet material that could change the game! In the latest episode of Lexicon, we chat with Tom Grainger, Commercial Vice President, about how this innovative material goes beyond rare earths. It's not just an engineering marvel; it’s a potential game-changer for efficiency and sustainability in motors. Who knew magnets could be so exciting? I can't help but reminisce about my childhood experiments with refrigerator magnets—imagine if I had known they could have such a bright future! Could this be the breakthrough we've all been waiting for in green technology? Check out the full article here: https://interestingengineering.com/innovation/beyond-rare-earths-this-new-magnet-material-could-reshape-motors #Innovation #Sustainability #ElectricMotors #Engineering #FutureTech