I Like Ferrari's Luce EV. But This Is Why It's Heartbreaking

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2026-05-27 11:30:31

Have you ever thought about what could have been if Apple had dipped its toes in the automotive world? Ferrari's Luce EV is a stunning glimpse into that alternate reality! 🚗💭 Designed by the legendary Jony Ive and a team of ex-Apple gurus, this electric vehicle showcases the innovative spirit that could've taken the industry by storm, if only Apple had succeeded in its ambitious $10 billion venture.

It's kind of heart-wrenching to think about how close we were to a game-changing fusion of tech and luxury in our cars. Imagine cruising down the road in a vehicle that feels like an iPhone on wheels!

What do you think the future holds for electric vehicles? Let's chat!

👉 Read more here: https://www.wired.com/story/i-like-ferrari-luce-ev-but-this-is-why-its-heartbreaking/

#FerrariLuce #ElectricVehicles #Innovation #JonyIve #FutureOfCars

Have you ever thought about what could have been if Apple had dipped its toes in the automotive world? Ferrari's Luce EV is a stunning glimpse into that alternate reality! 🚗💭 Designed by the legendary Jony Ive and a team of ex-Apple gurus, this electric vehicle showcases the innovative spirit that could've taken the industry by storm, if only Apple had succeeded in its ambitious $10 billion venture. It's kind of heart-wrenching to think about how close we were to a game-changing fusion of tech and luxury in our cars. Imagine cruising down the road in a vehicle that feels like an iPhone on wheels! What do you think the future holds for electric vehicles? Let's chat! 👉 Read more here: https://www.wired.com/story/i-like-ferrari-luce-ev-but-this-is-why-its-heartbreaking/ #FerrariLuce #ElectricVehicles #Innovation #JonyIve #FutureOfCars

Designed by Jony Ive and a host of ex-Cupertino colleagues, the Luce shows us what might have been had Apple made good on its $10 billion bet.

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