Are AI Overviews the new gatekeepers of clicks? 🤔 It seems that many paid search teams are feeling the pinch as AI-powered answers now dominate the top spots of Google search results. While impressions may appear healthy, the click-through rates tell a different story—one where users get their answers before they even see an ad! It's almost like bringing a snack to a buffet and realizing there’s a full dinner served before you. 🍽️ As we adapt to this new reality, it’s crucial for marketers to rethink strategies and find ways to stand out in the answer-engine era. What’s your take—are we nearing the end of the click era? Read more here: https://neilpatel.com/blog/ai-paid-search-adapt-to-ai-overviews-stealing-clicks/ #DigitalMarketing #AI #SEO #PaidSearch #MarketingTips