How To Run Effective Online Advertising

Running ads online goes beyond setting up your ads and expecting sales to just happen after that.

Of course if you have run ads online before you can attest to the fact that it doesn't always work out that way.

To run effective online ads requires having a strategy; a strategy that clearly maps out your customer's journey from the first time they see your ad to when they finally pay for your product or service and even after that.

Most ads fail because the advertisers don't have a system in place; you've got to do more than just sending traffic to your product page.

An effective strategy should include the following elements:
1. Creating a buyer persona
2. Creating a sales funnel
3. Creating a post sales followup system