5 Frameworks You Can Use To Create High Converting Content
1. PAS (Problem-Agitate-Solution): Identify the problem, agitate the pain, and then present the solution. This framework is great for capturing attention and driving conversions.
2. AIDA (Attention-Interest-Desire-Action): Start by grabbing attention, build interest, create a desire, and finally prompt action. This is common in ads and landing pages.
3. FAB (Features-Advantages-Benefits): Explain the features, advantages, and benefits of a product/service. This framework helps customers understand how a product solves their problems or meets their needs.
4. The 4 P's (Picture, Promise, Prove, Push): Create a mental picture, make a promise, prove it with evidence, and push them to take action. This works well for storytelling copy and testimonials.
5. The Star-Chain-Hook: Introduce a star (main character or product), provide a chain of facts and reasons why it’s great, and finish with a hook to encourage action. This is useful in persuasive and narrative-driven copy.
Each framework works differently depending on the audience and goal, but using one can significantly improve clarity, persuasion, and engagement in copywriting.
Have you used any of these frameworks before? What's been the outcome?
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