What is an Ad Network?
An ad network is a company that places ads on different websites to help businesses find people who are likely to be interested in their product or service.
For example, if you are looking for a new car, you might see ads for car manufacturers on the websites you visit - like on the Vanguard, Punch, or any other site that has advertising space.
In other words, Ad Networks like NG Adverts create a central interface where Advertisers can place their ads and those ads automatically gets displayed on thousands of websites that have provided their web spaces to NG Adverts to help them monetize.
To make the most of advertising on Ad Networks, you will need to have:
1. A clear advertising goal (to create awareness, get new customers, pay only when people take action etc)
2. Well designed banners/graphic image that will help you achieve the goal of your ad campaign
3. A well thought-through landing page and follow-up process
If you want to get more leads and sales from our millions of daily visitors, then simply visit ngadverts.com and Sign Up.
You will also get N1,000 free advertising credit.
To your success!
#adnetwork #ngadverts #ppcmarketing #digitalmarketing #onlineadvertising
Learn Digital Marketing in 7hrs, free of charge.
This 'Digital Marketing Full Course' is a complete guide to learn Digital Marketing from scratch which covers in-depth knowledge about different concepts of Digital Marketing, Types of Marketing, SEO, Career opportunities in Digital Marketing.
This Digital Marketing tutorial is ideal for beginners and experienced professionals.
Here are the topics which will be covered in this Digital Marketing Tutorial for Beginners:
🔸 Module 1: Introduction to Digital Marketing
00 Introduction
46 What is Digital Marketing?
5:53 Digital Marketing Trends
13:13 Importance of Digital Marketing
17:57 Top reasons to learn Digital Marketing
24:48 Channels of Digital Marketing
25:28 SEO
31:18 PPC
37:18 Content Marketing
42:58 Social Media Marketing
52:48 Email Marketing
56:58 Google Analytics
58:58 Conversion Rate Optimization
🔸 Module 2: Search Engine Optimization
16:24 Why do you need SEO?
1:11:50 What is Search Engine Optimization?
1:21:40 Types of SEO
1:34:20 How does Search Engine work?
1:42:17 Tactics and Methods
1:49:38 How to optimize Keywords?
1:53:50 Title Optimization
1:584 SEO Tools
1:59:40 Guidelines
24:40 What is On-Page SEO?
24:50 Importance
26:20 What are On-Page ranking factors?
2:120 Proper insights about On-Page SEO
2:140 Best tricks and practices
2:17:40 What is Off-Page SEO?
2:18:40 Importance
2:19:50 Link and Non-link related Off-Page SEO factors
2:24:21 Backlinks
2:251 Off-Page vs On-Page SEO
2:25:51 Benefits
🔸 Module 3: Paid Marketing with Google Ads
2:271 Concept of Advertisements
2:341 Concepts of Paid Search
2:38:17 AdRank
2:44:27 Quality Score
2:50:27 Quality Score Example
2:51:27 Types of Search Queries
2:51:37 Navigational Search Queries
2:52:47 Informational Search Queries
2:53:47 Transactional Search Queries
2:55:47 Why Google Ads
2:56:51 Business Goals
33:11 Search Ads
341 Google Search Network
34:51 Google Ads Account Structure
35:31 Keyword Match Types
37:35 Google Ads Interface
37:55 Display Ads
3:10:50 Display Ads Targeting options
3:166 Video Ads
3:17:59 App Ads
3:19:28 Shopping Ads
3:21:18 Metrics for SEM
3:28:59 Introduction to Google Ad Sense
3:31:29 Types of Ads
3:410 How does AdSense work?
3:43:20 Getting paid AdSense
3:44:59 Methods of Payment of AdSense
3:55:14 Metrics of AdSense
40:34 Managing Google Ads
414 Steps for setting up Paid Campaign
41:46 Identify Measurable Goals
43:16 Google Keyword Planner
4:15:39 Views Ads in Data Analytics
4:17:49 Multi Chain Funnel Report
4:19:49 Optimization
🔸 Module 4: Social Media Marketing
4:32:32 What is Social Media Marketing
4:34:42 Pillars of Social Media Marketing
4:37:42 Social Media Marketing Tools
4:39:52 Social Media Tips
4:42:22 How to choose the best platform?
🔸 Module 5: Affiliate Marketing
4:43:22 Understand Affiliate Marketing
4:47:12 Key Terminology
4:58:46 How does Affiliate Marketing works
5:26 Setting up Affiliate Marketing as Merchant
54:42 Setting up Affiliate Marketing as Affiliate
🔸 Module 6: Digital Marketing Planning & Strategy
5:165 Why Digital Marketing Plan is necessary?
5:191 What is the structure of a marketing plan?
5:28:21 How to make an effective marketing plan?
5:32:43 Best practices
5:35:38 Why do you need a digital marketing strategy?
5:35:58 What is a Digital Marketing Strategy?
5:36:48 How to get started?
5:40:36 Key points to note
5:42:43 How to structure a Digital Marketing Plan?
5:47:21 Tactics to tackle the challenges
🔸 Module 7: Create an IDM Campaign
5:54:31 Need of IDM Campaign
60:23 Challenges in IDM
65:21 Integrated Digital Marketing Strategies
6:13:16 Examples of IDM Campaign
🔸 Module 8: Digital Marketing Career
6:205 Who is a Digital Marketer?
6:249 Why choose Digital Marketing?
6:29:17 How to become a Digital Marketer?
6:34:48 Beginner-level Interview Questions
6:52:37 Executive-level Interview Questions
7:12:11 Managerial-level Interview Questions
To start taking the course, simply download the YuSocial app on Google PlayStore(if you don't already have it) - https://play.google.com/store/....apps/details?id=com.
Once you login to your account, search and join the Digital Marketing group.
Once in the group, you will see the Digital Marketing Course in the timeline
Take the full course and be on your way to become a Digital Marketer.
#DigitalMarketingCourse #DigitalMarketing