Failure is the key to success.
The goal was to create wallpaper, but they failed.
Alfred Fielding and Mark Chavanne wrapped shower curtains together in 1957. The trapped air bubbles made the wallpaper inferior. No one wanted it, and there was no need for it.
They tried to sell it as insulation for greenhouses, but it failed again—the market rejected it. Then IBM needed something to protect its new computers during shipping. The devices were expensive, fragile, and the old packaging didn't work efficiently enough.
Sealed Air, the company founded by Fielding and Chavanne, presented its product, and IBM accepted. The bubble-filled plastic protected the devices—and it worked.
They called it "bubble wrap." It protected things.
Here's the truth: simple, straightforward, and useful—by 1960, bubble wrap had found its purpose, not as wallpaper or insulation, but as protection for fragile items during transit.
Today, Sealed Air Corporation generates annual revenues exceeding $5 billion, and its failures have become its fortune, and its mistakes have become its mission.
Sometimes failure is the best thing that can happen to you.
~ Mechanic Mix
The goal was to create wallpaper, but they failed.
Alfred Fielding and Mark Chavanne wrapped shower curtains together in 1957. The trapped air bubbles made the wallpaper inferior. No one wanted it, and there was no need for it.
They tried to sell it as insulation for greenhouses, but it failed again—the market rejected it. Then IBM needed something to protect its new computers during shipping. The devices were expensive, fragile, and the old packaging didn't work efficiently enough.
Sealed Air, the company founded by Fielding and Chavanne, presented its product, and IBM accepted. The bubble-filled plastic protected the devices—and it worked.
They called it "bubble wrap." It protected things.
Here's the truth: simple, straightforward, and useful—by 1960, bubble wrap had found its purpose, not as wallpaper or insulation, but as protection for fragile items during transit.
Today, Sealed Air Corporation generates annual revenues exceeding $5 billion, and its failures have become its fortune, and its mistakes have become its mission.
Sometimes failure is the best thing that can happen to you.
~ Mechanic Mix
Failure is the key to success.
The goal was to create wallpaper, but they failed.
Alfred Fielding and Mark Chavanne wrapped shower curtains together in 1957. The trapped air bubbles made the wallpaper inferior. No one wanted it, and there was no need for it.
They tried to sell it as insulation for greenhouses, but it failed again—the market rejected it. Then IBM needed something to protect its new computers during shipping. The devices were expensive, fragile, and the old packaging didn't work efficiently enough.
Sealed Air, the company founded by Fielding and Chavanne, presented its product, and IBM accepted. The bubble-filled plastic protected the devices—and it worked.
They called it "bubble wrap." It protected things.
Here's the truth: simple, straightforward, and useful—by 1960, bubble wrap had found its purpose, not as wallpaper or insulation, but as protection for fragile items during transit.
Today, Sealed Air Corporation generates annual revenues exceeding $5 billion, and its failures have become its fortune, and its mistakes have become its mission.
Sometimes failure is the best thing that can happen to you.
~ Mechanic Mix
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