Bull and Bear Markets

These terms are used to indicate the general trend of the graph, whether it’s going up or down. They are named after these animals because of the ways they attack their opponents.

A bull thrusts its horns up into the air, while a bear swipes its paws downward. So these animals are metaphors for the movement of a market: if the trend is up, it’s a bull market. But if the trend is down, it’s a bear market.

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