Let's get something straight, after all is said and done, you're just a tenant on any social media platform you use.

What shall it profit a person/business to have millions of followers, but none of their followers' contacts outside the social network?

So what do you do?

Start designing campaigns that will enable you have the contact details (the least should be the name, email and/or phone number) of your social media contacts.

If you have a website, ensure it has been designed to save the contact details of people who make enquiries or purchase/subscribe to your service.

Memory Verse: Social Media is a marketplace and not a resting place; you don't own any of the assets you build on it.

I come in peace!