Let's get something straight, after all is said and done, you're just a tenant on any social media platform you use.
What shall it profit a person/business to have millions of followers, but none of their followers' contacts outside the social network?
So what do you do?
Start designing campaigns that will enable you have the contact details (the least should be the name, email and/or phone number) of your social media contacts.
If you have a website, ensure it has been designed to save the contact details of people who make enquiries or purchase/subscribe to your service.
Memory Verse: Social Media is a marketplace and not a resting place; you don't own any of the assets you build on it.
I come in peace!
Having a website is good but see, if you're not ready to bear the cost of updating your site plugins and code, don't bother building one.
So when your developer presents you with the cost of building your site, also ask for his maintenance contract ...e get why.
I have spent all day recovering a couple of hacked sites that have not been updated since they were built ...some for 5 years.
Some domains have already been banned by Google.
No serious business person opens shop and doesn't factor in the operational cost of maintaining the office.
I come in peace!
Israel Unya
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